2024 promises to be a year of innovation, challenges, and opportunities for small and medium businesses (SMBs). The technology landscape is always changing, but this is a time when technological agility can be the difference between thriving and merely surviving.

Our 2024 Top 10 SMB Technology Trends offers a view of key technology, related trends, and how SMBs are preparing to leverage them in 2024. Each trend is examined through the lens of its potential impact on SMBs. Because SMBs are very diverse, and often operate with limited resources, it is critical to understand which trends align most closely with individual business objectives and priorities. For some, this may mean doubling down on cybersecurity measures as threats become more sophisticated. For others, it may involve using generative AI to ramp up capabilities to digitize, scale, and personalize marketing, sales, and service. It may also involve integrating sustainability practices into their core operations.

We hope that this report will provide a fresh opportunity for you to think about how your business can harness these technology trends to carve out a future with a more successful and forward-thinking strategy in 2024.