The world of technology is rapidly evolving, and small and medium businesses (SMBs) are at the center of a transformative era. As new solutions emerge, understanding how they make technology purchasing decisions has become critical for vendors, service providers, and partners looking to cater to this dynamic market. Our new eBook, The SMB Technology Buying Journey, Part Two delves into the purchasing behaviors, priorities, and challenges that SMBs face as they navigate the complex technology landscape. The eBook is a must-read for anyone looking to better understand this journey,
Key Trends Shaping the SMB Technology Buying Journey
The SMB Technology Buying Journey, Part Two, is based on quantitative data from SMB Group’s most recent survey. It explores how SMBs research, evaluate, select, and buy technology solutions.
Key questions this eBook examines include:
- Information and guidance sources for technology solutions. Where do SMBs turn when they are looking for information about technology solutions and trends, and who are the experts and influencers sharing their technology choices?
- Content preferences. How do SMBs prefer to learn about technology solutions? What are their content preferences?
- Self-guided research. How much of the buying journey do they complete before contacting vendors?
- Purchase channels. What are the top SMB purchase channels for software, PCs and laptops, and infrastructure technology solutions?
- Preferences for ongoing vendor communications. What methods do SMBs want vendors to use to communicate with them post-sales?
- Service and support preferences. When SMBs have issues, how can vendors best support them?
Why This eBook Matters for Technology Vendors
The SMB market presents a wealth of opportunities for technology providers, but capturing and retaining these clients requires a deep understanding of their unique buying journeys. The SMB Technology Buying Journey, Part Two equips vendors with insights to more effectively target and reach prospective SMB customers.
Why This eBook Matters for SMBs
This eBook offers guidance to help SMBs better navigate the complex and often overwhelming world of technology purchases. Survey findings can help SMBs tap into the knowledge of peers to adjust and fine-tune their buying behaviors and processes.
Download Now
Thanks to our survey sponsors, Dell Technologies and SAS, you can download your free copy. Our companion eBook, The SMB Buying Journey, Part One, is available here.
If you are interested in the full survey results, including detailed segmentation by employee size band and industry, please contact Lisa Lincoln (lisa.lincoln@smb-gr.com) for a table of contents and pricing information.
©SMB Group 2024