(Originally published March 23, 2011 in Small Business Computing) What is Systems Management? Systems management is an umbrella term that refers to the centralized management of a company’s information technology assets, and it's o...
Author: Sanjeev Aggarwal
Intuit and Salesforce Partner Up: Who’s the Big Winner?
Last week, Intuit and Salesforce.com announced that they would partner to integrate Intuit QuickBooks and QuickBooks Online small business accounting software with Salesforce’s small business CRM editions (Contact Manager, Group and Professional). Under the terms of the deal, Intuit will resell a pre-integrated version of the Salesforce CRM application via Intuit’s App Center (as well as Intui...
Is there a Method to Social Media Madness?
Co-authored by: Sanjeev Aggarwal and Laurie...
Changing Customer Service Channels: The Gap Between Social Media Haves and Have Nots
Co-authored by: Laurie McCabe and Sanjeev Aggarwal, SMB Group, and Brent Leary, CRM Essentials How quickly is social media catching on as an engagement channel for SMB customer service and support? It depends on who you ...
Social Business: Why Having a Plan Matters
Co-authored...
Social Business: Why Having a Plan Matters
Co-authored by: Laurie McCabe and Sanjeev Aggarwal, SMB Group, and Brent Leary, CRM Essentials Good plans shape good decisions. That's why good planning helps to make elusive dreams come true. Lester R. Bittel, The Nine Master Keys of Management This seems to be especially true when it comes t...
Salesforce’s Dimdim Acquisition–Adding to a String of Collaboration Pearls
The SMB Group has followed (and used!) Dimdim, which has provided innovative, easy to use Web conferencing services in a freemium model with very liberal terms of use, for a couple of years. In January, Salesforce.com acquired Dimdim for $31 million. Immediately afte...
HubSpot: From Breakthrough to Breakout
I’ve been very impressed by HubSpot, which helps small and medium businesses (SMBs) optimize and streamline their inbound marketing programs (see my 2009 interview with HubSpot Marketing VP Mike Volpe) for a while now. Looks like others are impressed too—as evidenced by HubSpot’s announceme...
What Are Integrated Payment Solutions and Why Should You Care?
(Originally published January 30, 2011 in Small Business Computing) What are Integrated Payments Solutions? Integrated payment solutions are tools that your business can use to integrate accounting, customer relationship manag...
SMBs Open a New Front Door with Mobile Web Sites
Ten years ago, SMBs were just beginning to understand the need for and value of building web sites and storefronts. Today, SMBs are at a similar point when it comes to building mobile web sites and enabling mobile transactions. Why is this important? 4.8 billion users browse the web via a mobile device compared to 1.7 billion users who browse the web via other means, ...