SMB Group’s 2021 SMB Technology Directions for a Changing World study revealed that just over half of small business (1–99 employees) respondents strongly agreed or agreed that they had made significant changes to their business strategies due to COVID-19.
Author: Laurie McCabe
Why Customer Service Is the New Marketing
Digital word-of-mouth has expanded the power of current customers to influence buying decisions of prospective customers. I’ve shared some advice about how to use customer service as a new form of marketing with GetApp as part of their #RebuildYourSmallBusiness series in my article,
How the SMB Technology Buying Journey Changes As Businesses Grow
Want to learn more about the factors that influence SMB technology buying decisions? Take a look at this new SMB Group infographic, The SMB Technology Bu...
Affinity: Optimizing Business Relationships with Relationship Intelligence
Today I’m talking to Shubham Goel, who is co-founder of Affinity, which provides relationship intelligence solutio...
Dell Financial Services: A Critical Cash Flow Solution for Small Businesses
There’s little doubt that the pandemic caused major hardship for many small businesses (businesses with 1-99 employees). But, as we begin to put ...
Why Application Integration Should Be a Priority—Instead of an Afterthought
The year 2020 was rough for many SMBs. But as COVID vaccinations ramp up, new COVID cases trend down, and consumer stimulus pro...
Can Mobile Messaging Help Improve Your Company’s Internal Communications?
These days, most of us check our text messages much more frequently than our emails. But many companies have yet to take advantag...
GreenRope CRM: Focus On Integration
Welcome to Lars Helgeson, the founder and CEO of GreenRope. I’ve b...
SMB Technology Directions: SMB Group’s New eBook
After a year that turned all notions of business as usual upside down, small and medium businesses (S...
What is Unified Communication, and Why It’s So Important in 2021
As the pace of technology innovation accelerates, the number of communication tools available to us is increasing. E...