Do you ever feel that your digital ads are getting lost in the sea of online advertising? I know my eyes tend ...
Author: Laurie McCabe
Twelve Donor Management Tools to Help Your Non-Profit Do More Good
If you run a non-profit, you face all of the challengs of a small or medium business–and more–especially in light of the challenging times we are all facing. Donor management software can help you tackle these challenges by automating the fundraising proce...
Top 10 2021 SMB Technology Trends–Available Now!
The year 2020 has shattered the record book for change. The COVID-19 pandemic has turned things upside down in all aspects of our lives. In the blink of an eye, small and medium businesses (SMBs) were thrust into a vortex of challenges, the likes of which they’d never seen before. Sadly, these hurdles have been too steep for some SMBs to overcome. But as the status quo vanishes...
My Top Posts from 2020–and Best Wishes for 2021
2020 has been a rocky year for many of us, and an uncertain year for all of us as we try to adapt to...
From Challenge to Opportunity: How SMBs Can Reshape HR for the Future
Businesses of all sizes have been confronted by daunting challenges due to the COVID-19 pandemic, b...
Is Your Retail Business For Change? Four Key Shopping Trends
To say this year has been different would be an understatement. From transitioning to remote work to total retail shut down, keeping businesses afloat and jobs secure has been a struggle. With the pandemic still affecting companies and customers during the holiday shopping season, many small a...
Does It Make Sense for Your Business to Invest in Technology During a Downturn?
Midmarket companies (with 500 to 2,500 employees) understand the connection between business success and technology: 78% agree that using technology effectively is key to business survival and growth. However, it can seem counterintuitive to increase spending as the pandemic and ongoing economic uncertainty continue to create headwinds for many businesses. For example, in SMB G...
Revv: There’s a New Small Business Collaboration Kid on the Block
I was recently introduced to Revv, a new no-code document-centric platform designed for entrepreneurs and business owners, by my friend and Freshworks’ Director of Analyst Relations, Alan Berkson. Revv’s all-in-one platform provides vetted document templates, workflow, recipient activity tracker, and bank-grade eSignature to help its users manage their bus...
Salesforce Launches New Fund to Support Small Businesses in San Francisco
Salesforce just reached out to let me know that they have announced a new $2M fund to support local small businesses in the City of San Francisco. This follows an earlier round of grants that Salesforce provided to small business in April.
How AI and ML Will Revolutionize Professional Services
Whether you provide legal, accounting, marketing, technology or another type of professional services, people are at the heart of your business. To be successful, you need skilled, productive employees that can profitably deliver a great outcome for your customers. While this sounds simple, it’s often difficult to optimize profitability and outcomes. When people forget to track...