COVID-19 has disrupted our lives unprecedented ways. Many of us have been working under stay at home conditions for a month or more. We know the pandemic will eventually abate, but we don’t know how quickly this will happen, or how the crisis will reshape the “new” normal over time.
Author: Laurie McCabe
Measuring the Impact of Covid-19 on SMBs: Preliminary SMB Group Survey Results
We all know from personal experience and the news that Covid-19, also known as coronavirus, is having a devastating effect on small and medium businesses (SMBs)—the engine of the U.S. economy and those around the world. But how deep and broad is the impact? We’ve sought to answer that question in a survey of over 500 SMB (1-1,000 employee businesses) and midmarket (1,000-2,500 employee busin...
What is Digital Transformation—and Why is it Important for Your Business?
As technology innovation accelerates, it can be difficult to keep up with new jargon—let alone figure out whether the latest bright and shiny buzzwords are relevant for your business.
How Xero is Adjusting Customer Experience in a World That’s Gone Sideways
We are all reeling from the impact of the coronavirus. The new normal isn’t what anyone wants—or probably could have even envisioned. What worked a few weeks ago—in our personal lives and our businesses—likely won’t work now. As I discussed in this post, all companies need to figur...
Impact of Covid-19 on SMBs Survey
Today, we are all facing one of the biggest personal and business challenges of our lifetimes. As the Covid-19 (novel coronavirus) epidemic spreads, we are concerned about how this is affecting small and medium businesses (SMBs), non-profits and their employees. A lot of what we do at SMB Group is market research. So we are putting this skill to use to field a
Eight Tips to Adjust to Working from Home
With coronavirus dominating the news and now our lives, many people are finding themselves now working from home for the first time. Whether you see this as a blessing or a curse, telecommuting is the new reality for many. I’ve worked out of my home for the last twenty-plus years, from when I was the mom of a young child through now as an empty-nester. So, I thought I’d share some of the tip...
Seven “Dos” to Manage Your Brand During the Coronavirus Crisis
Unless you’re in the bleach, hand sanitizer or disinfectant business, you are probably concerned about the impact that coronavirus is having on your business. Seemingly overnight, vague concerns in the U.S. about the ripple effect from China have spiraled into widespread fears. Stock prices have plunged stock and left many businesses worried about how much havoc the virus will wreak. As far ...
Barriers to SMB Technology Adoption—and How to Get Over Them
Are you one of the many small and medium business decision-makers who knows that you need to figure out how to do a better job of putting technology to work for your business—but aren’t sure where to start?
Canceling or Postponing an Analyst Event? Make the Best of the Situation
In late winter and early spring, my schedule is usually jam-packed with IT industry analyst events and analyst tracks at customer events. But this year, my calendar is gradually thinning out as coronavirus takes its toll and more and more vendors decide to cancel or postpone their events. From a public (and personal!) health perspective, this is clearly a good call. The virus conti...
Zoho’s Big Plans for Small Businesses
Until recently, Zoho’s focus been on the small business market, which now accounts for more than 80% of its customers. But over the past couple of years, Zoho has launched a concentrated campaign to win business in larger accounts. All too often, once vendors go upmarket, they slowly but surely lose focus on the small businesses that “brung ‘em” to the dance in the first place. However, as I...