Author: Laurie McCabe

Listening Ears On: Salesforce Essentials Journey to Adapt to Small Business Requirements

Launched in November 2017, Salesforce’s Essentials solution for small businesses is coming up on its second birthday. As a replacement for Salesforce’s prior patchwork of disconnected small business apps,  Salesforce designed Essentials to provide small businesses with integrated CRM solution (built on its flagship Lightning platform)—and to supply Salesforce with a more competitive entry in...

Salesforce Customer 360: A New Spin on An Elusive Target

This week, I attended Salesforce’s annual Connections event in Chicago. The central theme of the conference focused on Salesforce’s announcement of its Customer Data Platform (CDP) with its next generation of Customer 360 (C360) service. Slated for pilot this fall, the new platform promises to help businesses pull together data from different applications, and use this consolidated view to m...

Is Your Business Ready for the New Workforce?

Attracting, retaining and engaging employees have always been fundamental to business success. According to Gallup, businesses in the top quartile of employee engagement achieve 21% greater profitability than those in the bottom quartile. But sweeping demographic, technological and cultural shifts in the workforce pose a daunting challenge for SMBs: how to create an environment...

Is Sage’s Cloud Strategy Finally Taking Shape? Takeaways from Sage Summit

Last week, I attended Sage Summit 2019 in Atlanta—my first since 2016. Prior to the event, I was thinking about the challenges that Sage has faced in the cloud era. While many of its rivals jumped on the cloud bandwagon early, Sage took a slower, more conservative approach. As a result, Sage has struggled to gain mind and market share with a new generation of cloud-savvy SMB customers that i...

Dell Technologies World 2019: Spotlight on Using Technology for Good

Dell Technologies World 2019 unleashed a fire hose of new technology solutions that underscore the company’s successful transition from hardware vendor to an end-to-end technology solutions provider—from edge to core to cloud. While Dell Technologies’ metamorphosis was evident in many of the new...

Partner Perspectives On NetSuite Adoption

Anderson Frank has just released the third edition of its annual NetSuite Market Trends & Salary Survey. Each year the company, which specializes in recruiting IT professionals, conducts this study to provide a clear picture of what those working within the NetSuite ecosystem think and experience. The report also offers ...