Seeking growth is a business constant for small and medium businesses (SMBs). However, the means to achieve this goal is changing. Today’s SMBs know that they need to put technology to work to help the achieve top business goals—such as attracting new customers, improving employee productivity and streamlining operations. If you want your business to survive ...
Author: Laurie McCabe
Top Takeaways and the Midmarket View from Workday Rising 2018
Workday has quickly become a force to be reckoned with in large enterprise human capital management (HCM), payroll and financial software markets. Since its founding in 2005, the company has grown to over 9700 employees. Today, more than 2,300 customers use Workday’s core applications, and an additional 4,000 customers use its Adaptive Insights solutions. What’s more, the compan...
Essentials: As Essential to Salesforce as it is For Small Businesses?
Just one year ago, Salesforce took a big leap forward to launch Essentials for small businesses at Dreamforce 2017. As I discussed in this post, Essentials replaced Salesforce’s former patchwork of disconnected small business apps with an integrated CRM sol...
Acumatica’s Next Chapter: Building on Solid Ground
Acumatica may not be the biggest brand on the SMB ERP stage, but the 10-year old company is intent on heading into the spotlight. With ten years of experience in the market, and over 4,000 customers, Acumatica has built a solid presence across multiple industries, including manufacturing, distribution, retail and ecommerce, field service, professional services, and food and beverage (Figure ...
IT Exchange: Helping SMBs Find, Select and Manage IT Service Providers
SMBs consistently rank “figuring out which IT solutions can best help my business” as one of their top IT challenges. So, I was interested in talking to Sanjeev Kapoor, Founder and CEO of IT Exchange—whose mission is to help SMBs around the world get access to high quality tech resources. Laurie: Sanjeev, can you start by telling us about why you started IT ...
From Funnel to Flywheel: HubSpot Comes Full Circle
HubSpot’s brand is almost synonymous with inbound marketing. But at its annual user conference, INBOUND 2018, HubSpot acknowledged that it takes more than a great inbound market...
Bullseye Marketing: Rx For SMB Growth
Laurie: Today I’m talking with Louis Gudema about his new book, Bullseye Marketing. Louis, I interviewed you about a year ago on your bullseye marketing techniques—but now you’ve wri...
Right-Sizing PC as a Service for SMBs: Dell PCaaS for Business
Today, we can buy almost anything “as a service”—from software to furniture to cars. This approach is becoming an increasingly attractive for many reasons: It helps people and companies to amortize product costs over time, removes procurement, management and maintenance chores that are intrinsic to many complex products, and provides a more flexible, automated refresh cycle. The as a ...
What Is Marketing Resource Management–and the Latest From Lately
Laurie: Today I’m talking with Kate Bradley Chernis, the CEO of Lately—for the second time—about her company, which we first discussed
Three Tips To Start Your Small Business
According to the U.S. Bureau of Labor Statistics’