Salesforce announced this week that it is expanding its Salesforce Essentials solutions portfolio for small businesses, adding Service Cloud Essentials to its lineup. This follows on the heels of last year’s Dreamforce 2017 launch of Salesforce Sales Cloud Essentials. As I wrote in this
Author: Laurie McCabe
Does Your SMB Strategy Need A Makeover? Seven Warning Signs
Are you trying to get on solid footing in small and medium businesses (SMB) market, but missing the mark? All too many technology vendors target but rarely build a volume business in this space. Many vendors simply fail to take the time to really understand the composition and characteristics of the “SMB” market–which, in reality, is short hand for a fragmented marke...
How to Create a More Compelling Analyst Event
I thoroughly enjoyed and could very much relate to Jon Reed’s recent post,
Growth of the Gig Economy: What SMBs Need to Know
Major trends are converging to reshape the makeup of the SMB workforce, as we discuss in Trend #2 of SMB Group’s 2018 Top 10 SMB Technology Trends. One key trend is that the gig economy is growing. Just what is the gig economy? Basically, Americans are increasingly making more of their income through fre...
Top Takeaways: 2018 Acumatica Summit
Acumatica celebrated it’s 10th anniversary with 1,100 of its best friends, customers and partners at the 2018 Acumatica Summit in Nashville, TN. CEO Jon Roskill and other Acumatica executives provided us with an update on 2017 performance, and a glimpse into the company’s future directions. 2017: A Banner Year Buyers have many choices for cloud ERP deployment, including softw...
Fundbox: Scaling Small Business Access to Credit
Small businesses often have a difficult time getting the financing they need when they need it. Fundbox is tackling this issue with a new line of credit solution,
SMB Digital Transformation: Why, When, Where and How?
SMB Group’s 2017 U.S. Small and Medium Business Digital Transformation Study reveals that today’s small and medium businesses (SMBs) have tuned into the digital revolution. As noted in
Top 10 SMB Tech Trends for 2018
2018 will usher in many changes in the SMB technology landscape. SMBs are becoming much more aware of how integral technology is to business success. Mainstream adoption of cloud and mobile solutions w...
Acquisio: Infusing Online Adverstising with Machine Learning for Smarter Campaigns
Attracting new customers and growing revenues are always top SMB goals–but achieving these goals is easier said than done. So I was interested in talking with Beth Thouin, who is VP Marketing at Acquisio (part of Web.com Group, Inc.), a paid media martech provider specializing in machine learning solutions, to find out how Acquisio can help even SMBs with the smallest budgets....
Intuit: Leveling the Playing Field for Small Businesses with AI and Machine Learning
Artificial intelligence (AI) and machine learning (ML) are changing the world. These technologies make computer programs “smart” by helping them to: ...