The customer buying journey has been steadily moving online, and the COVID-19 pandemic has significantly accelerated this digital migration. Experts say that half to two-thirds of the buyer’s journey is now digital. Bus...
Author: Laurie McCabe
Digital Marketing for Small Businesses: Boost Your Brand and Business with this Powerful Resource
When it comes to marketing your small business, you can’t rely on outdated methods. The digital age has changed the way customers behave and what they expect from businesses. Businesses need to make it easy for customer...
Key Enablers to Improve Workplace Communication in 2022
Good workplace communication is essential to the success of any business. As communication platforms become increasingly sophisticated, and workstyles and locations shift, the question of how to best communicate with your team bec...
Dell Client Device Announcements: Marrying Innovation With Sustainability
We all want and need new technology to power our businesses, help employees work more productively, and bring more convenience and flexibility to our lives. But more of us are increasingly troubled by the impact our appetite for te...
Xero: Ramping Up for Growth with New Roles and a New Division
There’s been a lot of news—and a lot of new at Xero. The company just announced that its appointing Chris O’Neill to the newly created role of Chief Growth Officer. Reporting directly to Xero CEO Steve Vamos, O’Neill is tasked with the job of setting and meeting strategic objectives for Xero’s newly-created Applications & Services division, which is part of Xero’s small business platform. ...
How Fake Reviews Hurt SMBs and What One Online Giant Is Doing to Fight the Problem
Photo by Anna Shvets on <a href="https://www.pexels.com/photo/person-in-white-long-sleeve-shirt-holding-credit-card-4482896/" rel="nofollow">Pexels.com</a> –by SMB Group’s Kelly Teal, Contributing Analys...
SMBs and The Future of Work: Infographics from SMB Group
Businesses have been faced with unprecedented challenges and opportunities since the COVID-19 pandemic began. These shifts have dramatically impacted the SMB workplace and workforce. SMB Group’s
GoTo: The Significance of LogMeIn’s Rebranding and New, Streamlined Offerings
–-by Kelly Teal, SMB Group Contributing Analyst, and Laurie McCabe, SMB Group Co-founder & Partner February, longtime software-as-a-service provider LogMeIn made two key moves. First, the company ditched its 20-year-old LogMeIn moniker in favor of its new, “GoTo” brand. But the announcement goes beyond rebranding. It has streamlined its product portfolio into two main offeri...
Six Ways Technology Has Helped Small and Medium Businesses Build Back Better
Technology has played an important role in helping many small and medium businesses successfully navigate through the challenges and uncertainties surrounding the pandemic—and will continue to provide many benefits into the foreseeable future. Technology is increasingly intertwined with business performance. From time savings and efficiency gains to better data and insights for decision-maki...
SMB Directions for the Future of Work: New eBook From SMB Group
In the two years since the COVID-19 pandemic began, small and medium businesses (SMBs) have been faced with change, challenges, and opportunities. These shifts have dramatically impacted the SMB workplace and workforce, where the power dynamic has tipped from employers to employees. SMB Group’s SMB D...