After a COVID-induced hiatus, Dreamforce was back at Moscone in San Francisco last week. Salesforce brought all of the usual marketing glitz and glamour—including the national-park Trailblazer t...
Category: SMB strategy
Top Takeaways from Xero’s 2022 North American Xerocon Event
Since its inception in 2006, Xero has grown to 3.3 million subscribers worldwide. It’s the top accounting software brand in its native New Zealand, and in neighboring Australia. However, since it entered the North American market in 2011, Xero ...
Impact of Tech Investment Level on Revenues
SMB survey was done December 2021 © SMB Group, Inc.
Significant Industry Variation: Potential Negative Impact of the Talent Shortage and Infectious Diseases
SMB survey was done December 2021 © SMB Group, Inc.
Significant Industry Variation: Potential Negative Impact of Rising Inflation and Supply Chain Interruptions
SMB survey was done December 2021 © SMB Group, Inc.
Concerns About Macro Trends Loom
SMB survey was done December 2021 © SMB Group, Inc.
Most SMBs Are Optimistic About 2022
SMB survey was done December 2021 © SMB Group, Inc.
GoTo: The Significance of LogMeIn’s Rebranding and New, Streamlined Offerings
–-by Kelly Teal, SMB Group Contributing Analyst, and Laurie McCabe, SMB Group Co-founder & Partner February, longtime software-as-a-service provider LogMeIn made two key moves. First, the company ditched its 20-year-old LogMeIn moniker in favor of its new, “GoTo” brand. But the announcement goes beyond rebranding. It has streamlined its product portfolio into two main offeri...
Six Ways Technology Has Helped Small and Medium Businesses Build Back Better
Technology has played an important role in helping many small and medium businesses successfully navigate through the challenges and uncertainties surrounding the pandemic—and will continue to provide many benefits into the foreseeable future. Technology is increasingly intertwined with business performance. From time savings and efficiency gains to better data and insights for decision-maki...
SMB Progress Along the Digital Transformation Continuum: An SMB Group Infographic
During this past year and a half in particular, it’s become abundantly clear that businesses of all shapes and sizes need to put technology solutions to work to meet the challenges of our increasingly unpredictable world. Small or large, businesses need a strategy and the technology to execute on it to meet evolving market, employee and operational requirements. But how are SMBs—who are ofte...