Small businesses almost always find it challenging to get started and productive with new business solutions—and CRM is no exception.
Category: Business Solutions
How HubSpot Is Recalibrating Customer, Partner and Employee Experience
COVID-19 has disrupted “business as usual” for companies of all sizes and shapes. As the initial shock and awe start to subside, business decision-makers must figure out how they need to adjust customer, partner and employee engagement strategies amidst ongoing uncertainty.
Salesforce Launches Salesforce Care Small Business Grants to Help Small Businesses Weather COVID-19
COVID-19 has unleashed a medical and economic tsunami upon the world. SMB Group’s Impact of COVID-19 on SMBs Study shows that businesses of all sizes are feeling the pain of the pandemic.
How Xero is Adjusting Customer Experience in a World That’s Gone Sideways
We are all reeling from the impact of the coronavirus. The new normal isn’t what anyone wants—or probably could have even envisioned. What worked a few weeks ago—in our personal lives and our businesses—likely won’t work now. As I discussed in this post, all companies need to figur...
BrightInfo: Helping SMBs Make the Most of Their Digital Content
Laurie: In this SMB Spotlight I’m talking to Boaz Grinvald, CEO of BrightInfo. BrightInfo just launched a B2...
Charting Your Big Data Journey
In the first post in this series, I examined the underlying trends driving the ...
BI and Analytics for Mid-Market Businesses: My Podcast with SAP
I recently participated, with Paul Clark from SAP, in a thought leadership podcast on the topic of Enterprise Performance Management (EPM), Business Intelligence(BI) and Social Analytics for Midmarket companies. Brief Overview: We discuss the various aspects and uses of Enterprise Performance Management (EPM), Business Intelligence (BI), and Social Analytical tools within...
Drinking From the Dreamforce Fire Hose: Part 1, The Big Picture
Dreamforce, like Salesfo...
Mid-Market CPM Requirements and Vendor Selection Criteria
In today's fast-paced and volatile business climate, midsize businesses need a clear vision, financial agility, and strong collaborative capabilities to drive better-informed and more strategic business decisions. Mergers, acquisitions, new business models, and increasing regulatory requirements heighten the importance of having accurate, flexible tools to supp...