Category: integration
The Technology—Performance Connection for Midmarket Businesses
In today’s always-on, hyper-connected world, technology has become a critical lynchpin for business success. Increasingly, businesses of all sizes view technology as an essential to improving customer engagement, raising employee productivity, and creating innovation and differentiation—all vital ingredients for building economic value. You don’t need to take my word for it. For the first ti...
What Can We Learn From This Year’s Holiday Season?
—by Brent Leary, CRM Essentials In conjunction with IBM's Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build strong relationships with them. This is the fourth post in th...