The world of technology is rapidly evolving, and small and medium businesses (SMBs) are at the center of a transformative era. As new solutions emerge, understanding how they make technology purchasing decisions has become critical for vendors, service providers, and partners looking to cater to this dynamic market. Our new eBook, The SMB Technology Buying […]
Category: SMB
New eBook: The SMB Technology Buying Journey, Part One
In today’s rapidly evolving digital landscape, making technology purchasing decisions has become a critical yet challenging process for small and medium-sized businesses (SMBs). With limited resources, SMBs often face difficulties in selecting the right tools to solve immediate problems and position them for future growth. SMB Group’s new, free eBook, The SMB Technology Buying Journey, […]
The Results Are In: SMB Group’s 2024 Technology Buying Journey Survey
SMB Group has just released its latest survey, the 2024 SMB Technology Buying Journey, offering fresh insights into how small and medium businesses (SMBs) approach technology purchasing. Sponsored by Dell Technologies and SAS, this comprehensive 57-question survey captures responses from 738 technology decision-makers across U.S. SMBs, revealing how they think about, evaluate, and purchase technology […]
Top 4 Small Business Technology Trends in 2024
Whether you’re a fast-growing start-up or a medium enterprise ready to IPO, technology represents a major opportunity for small business owners to close the gap with large corporations. As old tools become obsolete and new tools crowd the marketplace, identifying the right tech solution can be the difference between a successful expansion and a failed […]
Xerocon 2024: Xero’s Growth Strategy for North America
In August, Xero held its annual Xerocon event in Nashville, Tennessee, hosting over 1,000 accounting professionals, financial advisors, and business consultants. Xero CEO Sukhinder Singh Cassidy started the event by discussing how Xero has been resetting the company, evolving its management team, and accelerating growth and technology initiatives. The company also discussed plans to elevate its...
Impact of AI – Key Insights: AI is Already Impacting SMBs and Will Continue to Do So
a href="https://www.smb-gr.com/reports/impact-of-ai-on-smbs-part-one-smbs-embrace-the-future/" rel="lightbox"> This SMB survey was done August 2023 © SMB Group, Inc.
Spotlight: Zoho’s Collaborative Work Management Solutions Directions
At the Zoholics 2024 customer conference held in June, SMB Group sat down with Zoho execs to learn more about news and directions unveiled at the event. Announcements included updates and new products across its CRM and collaboration solutions, enhancements to its security stack, and new developer tools and services. In this video, Aarthi Elizabeth, […]
Spotlight: How Zoho Intends to Transform CRM
SMB Group got to chat with key Zoho execs about news and directions in several areas at their Zoholics 2024 customer conference held in June. Zoho unveiled updates and news across its CRM and collaboration solutions, enhancements to its security stack, and new tools and services for developers. In this video, I talk with Prashanth […]
New Research Available Soon: The 2024 SMB Technology Buying Journey
I’m excited to share that SMB Group is now fielding our new survey study, the 2024 SMB Technology Buying Journey! This survey examines the technology purchasing behaviors and preferences of small and medium businesses (SMBs). The detailed findings from this survey will help technology vendors to better align their sales and marketing strategies with SMB needs […]
Inside Zoho’s Zoholics 2024 Event: Key Takeaways and Insights
Zoho held its Zoholics 2024 customer conference last week in beautiful downtown Austin TX. In typical Zoho style, the vendor offered customers, analysts, and press a stellar experience in style and substance, with informative presentations, 1-1 meetings, and plenty of time to socialize. Zoho used its Backstage events solution to bring remote attendees in to […]