Category: SMB strategy

The Road Ahead: Acumatica’s Vision for SMB Growth and Innovation

“Building the Future of Business, Together” was the theme of this year’s Acumatica Summit in Las Vegas last week. The event was Acumatica’s largest Summit ever, with over 3,500 attendees and 90-plus breakout sessions. CEO John Case and Acumatica executives discussed Acumatica’s strategy for 2025, how its cloud-based ERP platform helps small and medium businesses […]

Top 10 SMB Technology Trends for 2025 from SMB Group

As we step into 2025, the technology landscape for small and medium businesses (SMBs) continues to evolve at an unprecedented pace. From advancements in artificial intelligence to evolving workforce strategies, SMBs are finding new ways to innovate, compete, and grow. But navigating this evolving environment requires a clear understanding of the trends that will have […]
Zoom AI companion 2.0 and an AI-First Strategy Significantly Enhances the Value of Zoom Workplace to SMBs for Internal and External Collaboration

Zoom AI companion 2.0 and an AI-First Strategy Significantly Enhances the Value of Zoom Workplace to SMBs for Internal and External Collaboration

Zoomtopia 2024 centered on how Zoom is innovating with AI to redefine the workplace and how organizations connect, collaborate, and create. Zoom’s strategy encompasses both Workplace and Business Services (marketing, sales and customer experience) solutions encapsulated by a Zoom AI Companion 2.0 solution now permeating all aspects of an SMBs organization. While video conferencing was Zoom’s...

Unlocking Insights: The SMB Technology Buying Journey, Part Two

The world of technology is rapidly evolving, and small and medium businesses (SMBs) are at the center of a transformative era. As new solutions emerge, understanding how they make technology purchasing decisions has become critical for vendors, service providers, and partners looking to cater to this dynamic market. Our new eBook, The SMB Technology Buying […]

New eBook: The SMB Technology Buying Journey, Part One

In today’s rapidly evolving digital landscape, making technology purchasing decisions has become a critical yet challenging process for small and medium-sized businesses (SMBs). With limited resources, SMBs often face difficulties in selecting the right tools to solve immediate problems and position them for future growth. SMB Group’s new, free eBook, The SMB Technology Buying Journey, […]

The Results Are In: SMB Group’s 2024 Technology Buying Journey Survey

SMB Group has just released its latest survey, the 2024 SMB Technology Buying Journey, offering fresh insights into how small and medium businesses (SMBs) approach technology purchasing. Sponsored by Dell Technologies and SAS, this comprehensive 57-question survey captures responses from 738 technology decision-makers across U.S. SMBs, revealing how they think about, evaluate, and purchase technology […]

Top 4 Small Business Technology Trends in 2024

Whether you’re a fast-growing start-up or a medium enterprise ready to IPO, technology represents a major opportunity for small business owners to close the gap with large corporations. As old tools become obsolete and new tools crowd the marketplace, identifying the right tech solution can be the difference between a successful expansion and a failed […]
Xerocon 2024: Xero’s Growth Strategy for North America

Xerocon 2024: Xero’s Growth Strategy for North America

In August, Xero held its annual Xerocon event in Nashville, Tennessee, hosting over 1,000 accounting professionals, financial advisors, and business consultants. Xero CEO Sukhinder Singh Cassidy started the event by discussing how Xero has been resetting the company, evolving its management team, and accelerating growth and technology initiatives. The company also discussed plans to elevate its...

New Research Available Soon: The 2024 SMB Technology Buying Journey

I’m excited to share that SMB Group is now fielding our new survey study, the 2024 SMB Technology Buying Journey! This survey examines the technology purchasing behaviors and preferences of small and medium businesses (SMBs). The detailed findings from this survey will help technology vendors to better align their sales and marketing strategies with SMB needs […]