Category: SMB strategy

Discussing 2015 SMB Tech Trends, Part 4: KPIs Trump ROI and TCO as the New “Show Me” Metric

Discussing 2015 SMB Tech Trends, Part 4: KPIs Trump ROI and TCO as the New “Show Me” Metric

Recently, I had the pleasure of kicking off the new year as a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium businesses (SMBs) reach their business goals.  On this episode,...

BrightInfo: Helping SMBs Make the Most of Their Digital Content

BrightInfo: Helping SMBs Make the Most of Their Digital Content

Laurie: In this SMB Spotlight I’m talking to Boaz Grinvald, CEO of BrightInfo. BrightInfo just launched a B2...