“A lot of what we are solving for is multi-system chaos. A lot of small businesses start using many, many tools to try to solve a problem. The may say, let me try this tool or let me try that tool, before really slowing down and starting to think about, what am I trying to accomplish in my business? So a big opportunity for us is to translate the years and years of expertise that InfusionSoft has to what we call the small business success method or life cycle marketing.”
Category: SMB
Inbound for Everyone Everywhere: HubSpot’s Quest
HubSpot continues to do a stellar job in leading the inbound movement, and developing some of the most innovative solutions in this area. Ironically, however, as it grows its portfolio, HubSpot itself now faces some new inbound marketing challenges of its own.
How Well Do You Know The Very Small Businesses That You Want to Sell To?
Technology vendors are increasingly targeting very small businesses (VSBs, with 1 to 19 employees) with their solutions, lured by the sheer size of the market and the relatively low penetration of many technology solutions in this sector.
Take the quiz and find out if you know the basics about what makes the 99% tick!
Sage’s Everest: Building Mind and Market Share With A New Generation of SMBs
At last week’s Sage Summit, one of the featured speakers was renowned British explorer, entrepreneur and adventurer
SMB Spotlight: Empowering A Billion Women by 2020 Teams Up With Xero
EBW2020 is about empowering a billion women on a global basis worldwide over the next few years, by providing them tools, technology, and resources to empower their success as leaders and as entrepreneurs.
Coming Full Circle: Small Business and the Circular Economy
How can you put the circular economy approach to benefit the environment and your business? See our tips here!
Reimagining Business: The Circular Economy
By recycling products, components, untapped resources and materials back into relevant value chains, a circular economy enables economic growth with less wasted resources. It reduces toxic waste in dumps and landfills, and helps address the problem of the increasingly scarce supply and growing costs of raw materials.
Charting a Course in the ERP Clouds
For many SMBs, limited IT resources and budgets are the norm. This makes keeping pace with technology requirements an uphill batt...
The Cloud Comes Full Circle: Sage and Salesforce Team Up For Sage Life
The partnership brings together opposite ends of the software universe. It pairs Salesforce, pioneer and poster child for the cloud, with Sage, which has arguably been one of the slowest software vendors to embrace cloud computing.