Category: SMB

Looking at the Big Picture for SMB Sales and Marketing: revenue + associates

Looking at the Big Picture for SMB Sales and Marketing: revenue + associates

Laurie: Hi, this is Laurie McCabe from the SMB Group. Today I’m talking to Louis Gudema, president of revenue + associates, which helps companies generate more revenue through measureable sales and marketing improvements. So Louis, I’ve known you for a while and I’ve know that revenue + associates is a new company ...

Why Vendor Definitions of SMB Size Matter

Why Vendor Definitions of SMB Size Matter

The SMB "market" actually represents a very diverse, fragmented collection of businesses—from solopreneurs running home-based lifestyle businesses, to mom-and-pop shops, to fast-growth startups, to midmarket firms who've been in business 30-plus years—as well many more permutations and combinations. While all sorts of segmentation nuances must be considered, technology vendors most often use e...

SMB Technology: Mind, Matter, Money–and the Cloud

SMB Technology: Mind, Matter, Money–and the Cloud

SMB Group recently wrapped up our 2014 Small and Medium Business Routes to Market Study, in which we looked how U.S. SMB (small businesses are defined as those with 1-99 employees, medium businesses as those with 100-999 employees) technology adoption and the buying cycle in ten key solution areas. As part of this study, we gather SMB perspectives their top business ch...

Cloud Is The New Normal for SMBs—But Integration Isn’t

Cloud Is The New Normal for SMBs—But Integration Isn’t

SMB Group recently wrapped up our “2014 Small and Medium Business Routes to Market Study,” in which we looked how U.S. SMB technology adoption and the buying cycle in ten key solution areas, as shown below.