(Originally published in Small Business Computing, April 7, 2009) Technology insiders tend to throw around technical terms and business jargon, assuming people outside the industry understand what it all means. By its nature, technology vocabulary is often confusing and complicated, and insiders often add to t...
Category: SMB
What is Cloud Computing, and Why Should You Care?
Whais Cloud Computing — and Why Should You Care? By Laurie McCabe March 11, 2009
Demandbase—Can it Turn Your Web Traffic Into Treasure?
Like most analysts, my schedule is usually chockfull of briefings from vendors. Some of these are boring, some are interesting, and once in a blue moon, a vendor comes along with a solution that everyone should know about. Demandbase (www.demandbase.com) is one of these solutions. I initially came across the vendor late last fall, when I was judging for the Destination CR...
My Top Takeaways from Lotusphere 2009
As always. IBM’s Lotusphere has been chock full of announcements about new products, upgrades and partnerships. At Lotusphere, “resonance” was the overarching theme, framing the benefits of having multiple applications work in harmony to amplify the benefits of individual solutions, and create better business outcomes (or something like that, I’m paraphrasing here!). One level down from that, ...