Category: social networking
Salesforce’s SMB Story: Great Vision, But a Complicated Plot Line
“Why can’t business software be as easy to use as buying a book on Amazon?” Hilary Koplow-McAdams, President of Salesforce.com’s Commercial Division, tol...
Today’s SMB Social Media Market Creates Opportunities for Tomorrow
SMB businesses are increasing their adoption of social media solutions year over year--rising from 44% to 53% in small business (1-99 employees) and 52% to 63% in medium business (100-999 employees). But what business functions are SMBs using social media for, and what social media tools are they using in different areas? Just released results from the SMB Group’s
Solving the SMB Social Media Marketing Conundrum
The SMB Group’s latest survey, 2012 Small and Medium Social Business Study, examines how and why small and medium businesses (SMB) are using social media in their businesses today. The study also provides trending analysis based on comparison wi...
SMB Tech Tidbits: Focus on Social Collaboration!
This week I had a chance to attend the 2012 Enterprise 2.0 conference in Boston, which focuses on social business and collaboration solutions. This edition of Tech Tidbits features a roundup of some of the more interesting collaboration and social apps aimed squarely at small and medium businesses (SMBs) that I was able to speak with at the show. ...
Tech Tidbits for SMBs: Yahoo! Marketing Dashboard and InsideView
While it's tempting to paint the "SMB market" with one broad-brush stroke, the term actually represents very fragmented terrain. You can slice ...
What Can We Learn From This Year’s Holiday Season?
—by Brent Leary, CRM Essentials In conjunction with IBM's Smarter Commerce initiative, the SMB Group and CRM Essentials are working on a series of posts discussing how technology is empowering today's customer, and why companies have to change their approach in order to build strong relationships with them. This is the fourth post in th...
Slideshow: Top 10 SMB Technology Predictions for 2012
Each year, the SMB Group offers its Top 10 SMB Technology Predictions. In 2011, we created a slideshow version. Due to popular demand, we've created a slideshow version of our 2012 predictions, which are summarized below. Economic Anxiety Low...
Recap of Joint Social Business Webinar with Radian6 and CRM Essentials
Today I had the pleasure of joining David Alston from Radian6 and the legendary Brent Leary of CRM Essentials for a webinar live from CRM Evolution. We had a lively conversation about some of the key social business findings that the SMB Group and CRM Essentials uncovered in the 2011 SMB Social Business Study, which Radian6 helped to sponsor. If you missed it, you can replay the
Social Media: How Does Your Small Business Stack Up?
Social media offers small businesses an inexpensive, relatively friction-free way to accomplish different business functions, from generating new leads to getting input for new product development. Consequently, it's not surprising that small businesses are rapidly moving to take advantage of it. How far along the social media curve is your business compared to your peers? We’ve picked some ke...