The world of technology is rapidly evolving, and small and medium businesses (SMBs) are at the center of a transformative era. As new solutions emerge, understanding how they make technology purchasing decisions has become critical for vendors, service providers, and partners looking to cater to this dynamic market. Our new eBook, The SMB Technology Buying […]
Category: technology
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New eBook: The SMB Technology Buying Journey, Part One
In today’s rapidly evolving digital landscape, making technology purchasing decisions has become a critical yet challenging process for small and medium-sized businesses (SMBs). With limited resources, SMBs often face difficulties in selecting the right tools to solve immediate problems and position them for future growth. SMB Group’s new, free eBook, The SMB Technology Buying Journey, […]
The Results Are In: SMB Group’s 2024 Technology Buying Journey Survey
SMB Group has just released its latest survey, the 2024 SMB Technology Buying Journey, offering fresh insights into how small and medium businesses (SMBs) approach technology purchasing. Sponsored by Dell Technologies and SAS, this comprehensive 57-question survey captures responses from 738 technology decision-makers across U.S. SMBs, revealing how they think about, evaluate, and purchase technology […]
Top 4 Small Business Technology Trends in 2024
Whether you’re a fast-growing start-up or a medium enterprise ready to IPO, technology represents a major opportunity for small business owners to close the gap with large corporations. As old tools become obsolete and new tools crowd the marketplace, identifying the right tech solution can be the difference between a successful expansion and a failed […]
New Research Available Soon: The 2024 SMB Technology Buying Journey
I’m excited to share that SMB Group is now fielding our new survey study, the 2024 SMB Technology Buying Journey! This survey examines the technology purchasing behaviors and preferences of small and medium businesses (SMBs). The detailed findings from this survey will help technology vendors to better align their sales and marketing strategies with SMB needs […]
Zoom Perspectives Analyst Event: Zoom Workplace and an AI-First Future
The Zoom Perspectives Analyst Conference was held in NYC this year, much to my delight (as someone who is a bit tired of traveling to the West Coast!). As usual, the company showcased its Zoom Events solution to run a great hybrid event. Analyst attendees, presenters, and Zoom staff joined and interacted from both the […]
Top Takeaways from Workday’s 2024 Innovation Summit
Workday’s annual Innovation Summit promises to provide IT industry analysts with insights into the vendor’s achievements, current initiatives, and future directions. This year’s Summit, held again at one of my favorite spots—Cavallo Point in Sausalito—lived up to its billing. During a day and a half of sessions, Workday executives discussed why and how Workday is […]
The Future of Business Management: Insights from Sage Transform 2024
Sage Transform 2024 shed light on the evolving business management and accounting landscape. At the February event, Sage focused on the acceleration of technology-driven operations, the increasingly critical role of AI, and the importance of sustainability within the SMB sector. Here are my key takeaways from these topics and other highlights from the event. Moving […]
New eBook from SMB Group: 2024 SMB Priorities: Aligning Technology Investments to Business Requirements
In a world where small and medium-sized businesses (SMBs) navigate an ever-evolving landscape, understanding the intersection of technology investments and business requirements has never been more critical. In our new, free eBook, 2024 SMB Priorities: Aligning Technology Investments to Business Requirements, sponsored by Dell Technologies and Zoho, we share important trends about SMB business and technology […]
Catalyzing the Circular Economy: How Dell’s Concept Luna Aligns with SMB Sustainability Ambitions
Environmental, social, and governance (ESG) strategies and programs are now common practice for most large, publicly traded corporations. While small and medium businesses (SMBs) tend to lag behind their large enterprise counterparts, SMB Group research indicates that 75% of decision-makers agree that a strong sustainability strategy can help them improve business results—up from 57% a […]