In today’s rapidly evolving digital landscape, making technology purchasing decisions has become a critical yet challenging process for small and medium-sized businesses (SMBs). With limited resources, SMBs often face difficulties in selecting the right tools to solve immediate problems and position them for future growth. SMB Group’s new, free eBook, The SMB Technology Buying Journey, Part One, offers critical insights into how SMBs navigate the complex technology landscape.
A Data-Driven Understanding of SMB Tech Purchasing
The SMB Technology Buying Journey, Part One, is grounded in quantitative survey data. It reveals how SMB leaders choose technology solutions, what factors influence their decisions, and how they measure the success of their tech investments.
Key questions this eBook answers include:
- SMBs’ pain points and priorities. SMB business priorities and operational challenges drive technology investments. What are the top challenges facing SMBs, and what factors prevent them from adopting new technology solutions to help solve them?
- Budgeting for technology solutions. For most SMBs, budget constraints are a significant factor in decision-making. How do SMBs budget technology, how much are they currently spending (by employee size), and how do they expect spending to change in the next year?
- What’s most important to SMBs when selecting solutions—and what vendors can improve the purchasing experience. SMBs weigh multiple factors when making technology investments. Learn about the most important criteria in the SMB decision-making process and their wish lists for how vendors can improve the purchasing experience.
- Macro trends and their influence on tech Investments: How worried are SMBs about macro trends—from inflation to climate change—and what impact do these external forces have on technology investment timing and decisions?
- Criteria SMBs use to determine how well technology solutions work. What are methods and metrics SMBS use to assess the success of their technology investments, and what are the key factors influencing their decisions to renew or terminate contracts with technology vendors?
Why this eBook matters for SMB leaders
The decisions you make about technology today have long-lasting implications for your business. From increasing productivity to ensuring your company remains competitive, the right tech investments can drive substantial growth. The SMB Technology Buying Journey, Part One allows businesses to benchmark their decision-making processes against peers.
By tapping into the experiences of your peers through survey data, this eBook allows you to navigate the technology buying process with clarity. The knowledge shared can help you avoid common pitfalls and set your business up for sustained success.
Why this eBook matters for technology vendors
The SMB Technology Buying Journey, Part One offers direct insights into the decision-making processes of SMBs. By understanding the factors influencing technology purchases, technology vendors can tailor their offerings and marketing strategies to better align with SMB priorities. In turn, this can help vendors build stronger relationships and deliver solutions that resonate with SMB buyers, ultimately improving sales and customer satisfaction.
Download now
Thanks to our survey sponsors, Dell Technologies and SAS, you can download your free copy.
If you are interested in the full survey results, including detailed segmentation by employee size band and industry, please contact Lisa Lincoln (lisa.lincoln@smb-gr.com) for a table of contents and pricing information.
©SMB Group 2024