SMB Group defines the broader SMB market to include commercial companies with 1 to 999 employees, and upper midmarket with 1,000 to 2,500 employees. In reality, the SMB market is composed of many smaller, more discrete markets. It looks more like a thumbtack than the traditional triangle that is used to depict it. For instance, 72% of all businesses in the U.S. are home-based businesses, and 27.6% employ fewer than 100 employees.

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Source: SMB Group estimates, U.S. Census Bureau data, and World Bank estimates

Size, of course, is only one dimension in understanding SMB technology perspectives and behavior. Other key dimensions include industry focus, geography, the number of years in business,the age of the owner and other key decision-makers, and attitudes towards technology as a business enabler.

Within the SMB market, SMB Group’s areas of focus include: emerging technologies, business applications, social business, collaboration and productivity applications, cloud solutions, mobility, IT infrastructure management, managed services and channels.