Is Your Business Ready for the New Workforce?

Attracting, retaining and engaging employees have always been fundamental to business success. According to Gallup, businesses in the top quartile of employee engagement achieve 21% greater profitability than those in the bottom quartile. But sweeping demographic, technological and cultural shifts in the workforce pose a daunting challenge for SMBs: how to create an environment...

Does Your SMB Strategy Need A Makeover? Seven Warning Signs

Are you trying to get on solid footing in small and medium businesses (SMB) market, but missing the mark? All too many technology vendors target but rarely build a volume business in this space. Many vendors simply fail to take the time to really understand the composition and characteristics of the “SMB” market–which, in reality, is short hand for a fragmented marke...

SMB Adoption and Trends in Marketing Automation

SMB Adoption and Trends in Marketing Automation

This is the second post in a blog series discussing key marketing automation trends for SMBs. This series is excerpted from SMB Group’s December 2014 report, SMB Group Perspectives Report: Top Trends in Marketing Automation and How Vendors Are Helping SMBs to Capit...

Discussing 2015 SMB Tech Trends, Part 4: KPIs Trump ROI and TCO as the New “Show Me” Metric

Discussing 2015 SMB Tech Trends, Part 4: KPIs Trump ROI and TCO as the New “Show Me” Metric

Recently, I had the pleasure of kicking off the new year as a guest on Act Local Marketing for Small Business with host Kalynn Amadio. Each week, Kalynn shares information and actionable tips to help inspire and motivate small and medium businesses (SMBs) reach their business goals.  On this episode,...

Intuit QuickBooks Connect: Where Small Business Is Big Business

Intuit QuickBooks Connect: Where Small Business Is Big Business

This is part one of a two-part blog series discussing Intuit's strategy to help SMBs better capitalize on technology. This first post provides perspectives from Intuit's 2014 QuickBooks Connect event. The second post, I...