Whether you’re a fast-growing start-up or a medium enterprise ready to IPO, technology represents a major opportunity for small business owners to close the gap with large corporations. As old tools become obsolete and new tools crowd the marketplace, identifying the right tech solution can be the difference between a successful expansion and a failed […]

At the Zoholics 2024 customer conference held in June, SMB Group sat down with Zoho execs to learn more about news and directions unveiled at the event. Announcements included updates and new products across its CRM and collaboration solutions, enhancements to its security stack, and new developer tools and services. In this video, Aarthi Elizabeth, […]

Zoho held its Zoholics 2024 customer conference last week in beautiful downtown Austin TX. In typical Zoho style, the vendor offered customers, analysts, and press a stellar experience in style and substance, with informative presentations, 1-1 meetings, and plenty of time to socialize. Zoho used its Backstage events solution to bring remote attendees in to […]

The Zoom Perspectives Analyst Conference was held in NYC this year, much to my delight (as someone who is a bit tired of traveling to the West Coast!). As usual, the company showcased its Zoom Events solution to run a great hybrid event. Analyst attendees, presenters, and Zoom staff joined and interacted from both the […]

Workday’s annual Innovation Summit promises to provide IT industry analysts with insights into the vendor’s achievements, current initiatives, and future directions. This year’s Summit, held again at one of my favorite spots—Cavallo Point in Sausalito—lived up to its billing. During a day and a half of sessions, Workday executives discussed why and how Workday is […]

In August 2023, Salesforce launched Salesforce Starter, a new CRM solution tailored for businesses lacking CRM expertise. This platform simplifies the process of trying, buying, and deriving value from Salesforce’s CRM solutions. As discussed in this post, Salesforce Starter is designed for small and medium businesses (SMBs) with limited CRM experience. Since its launch, Starter […]

In today’s digital era, customers increasingly expect small businesses to provide the same level of service and convenience as large companies. Small businesses must project a polished, professional image across the buying journey to compete effectively. Mastering the art of providing great sales, marketing, and service is essential to delivering a great customer experience. But […]

Acumatica Summit 2024, held in Las Vegas at the end of January, focused on Acumatica’s growth in technology, community, and strategy. CEO John Case opened the event, emphasizing the company’s commitment to small and medium-sized businesses (SMBs). The Summit covered topics including customer expansion and community, partnerships, and introduced a Professional Services Edition, offering insights […]

In a world where small and medium-sized businesses (SMBs) navigate an ever-evolving landscape, understanding the intersection of technology investments and business requirements has never been more critical. In our new, free eBook, 2024 SMB Priorities: Aligning Technology Investments to Business Requirements, sponsored by Dell Technologies and Zoho, we share important trends about SMB business and technology […]

Happy New Year! We hope you enjoyed the holidays, and wish you a happy and healthy 2024. Here at SMB Group, we are ringing in the new year by sharing our annual SMB Group Top 10 SMB Technology Trends, required reading for SMBs (small and medium businesses), and for the vendors that serve them. Our Top […]

Salesforce Starter is Salesforce’s new solution designed to help businesses more easily try, buy, and get value from Salesforce’s CRM solutions. While the first iteration of Salesforce Starter has been available since August 2022, the Summer release, announced on August 2, adds new marketing capabilities to the solution—and makes Starter a much more formidable contender […]

Resiliency is an essential quality in the ever-changing technology industry. Since its inception in 1984, Dell has proved its resiliency many times, reshaping its strategy and offerings to stay ahead of the technology curve. Last month, I had the opportunity to attend Dell Technologies World in Las Vegas. This year’s event coincided with the latest […]