by Guest Contributor Maryia Fokina, Digital PR & Content Specialist at Tidio
In the modern era marked by rapid technological advancements, AI is a truly transformative force that can help businesses scale. While the concept of integrating AI might still seem foreign to some business owners, the benefits are immense. One of the areas where AI fits particularly well is customer service. The right use of AI can help improve customer satisfaction and loyalty, reduce costs, and grow your business.
Below you can find some of the top ways that you can use artificial intelligence to improve customer service. The tips are taken from the business playbook library by Tidio, which provides additional ideas and details.
Use AI-powered chatbots
When you think about AI customer service, chatbots are usually the first thing you imagine. It’s no surprise because AI chatbots have repeatedly shown how amazingly capable they are. Nowadays, these chatbots use advanced technology to help provide good customer service to visitors whenever they need it.
In essence, chatbots are designed to quickly understand common ways of talking and triggers, so they can share useful information based on what they’ve been taught. You can create paths for your bots to follow, use existing patterns, or go with LLM-powered bots that learn from each person they interact with.
The great news is that most chatbots don’t need you to know how to code. In addition, many tools on the market come with a freemium version so you can experiment with them before buying a particular software solution.
Create help articles and FAQs with AI
AI-powered systems can efficiently analyze vast amounts of data and turn it into helpful assets for customers. These advanced systems generate clear and concise articles, FAQs, and guides, providing users with instant access to relevant information. As a result, businesses can enhance customer satisfaction, reduce support ticket volumes, and empower users to find solutions independently, all while saving time and resources.
Balance AI support with human interactions
There is no need to make a choice of either using AI-powered support or human agents. On the contrary, using both is a true recipe for success.
Even if your support team is incredibly skilled and gets a lot done, they’re still not superhuman. People require breaks, and it takes time for them to pick up new information. This is where using artificial intelligence technology to augment human agents becomes really useful.
AI tools for customer service work nonstop, across all time zones. They’re also capable of speaking many languages, which is a big advantage for global companies and those that are expanding into new regions. With the help of AI, you can overcome language obstacles because your tools will handle translations for you.
While AI handles basic customer requests, your support team can focus on more challenging tasks that require human attention, making this combination a win-win.
Use AI to collect and analyze data
The capacity of AI to collect and analyze data is truly remarkable. AI tools for customer support make the process of gathering and analyzing large amounts of information easier so you can better identify customer behavior trends, create a unified customer perspective, and strive for highly personalized interactions.
Many AI customer service tools also use machine learning to continually scrutinize information from new customer interactions and trends to improve the way they respond to customer inquiries.
Create help articles and FAQs with AI
AI-powered systems can efficiently analyze vast amounts of data and turn it into helpful assets for customers. These advanced systems generate clear and concise articles, FAQs, and guides, providing users with instant access to relevant information. As a result, businesses can enhance customer satisfaction, reduce support ticket volumes, and empower users to find solutions independently, all while saving time and resources.
Perspective
There are numerous ways in which AI can be used in customer service, ranging from managing support conversations and social media interactions to summarizing tickets. Many small and medium-sized businesses have already recognized the potential of AI in improving customer service, and many more are interested in exploring it, according to this data from SMB Group’s Impact of AI on SMBs survey study.
It’s clear that AI can be a game-changer for any business, but especially for SMBs that want to grow but have limited resources. When done right, integrating AI into customer service can help make customers happier, reduce service costs,, and scale operations.