My Storify recap of key takeaways from #NewWaytoWork launch of IBM Verse.
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Fascinating and fun! In my first @IBM design camp!#NewWayToWork·
Last week, I participated in an IBM Design Thinking boot camp, and the launch of IBM Verse, which was created with Design Thinking methodology.
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Phil Gilbert: we have to start with the user, empathy and insight—it has been a missing component from biz software #NewWayToWork< +1
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“Folder King” made IBM rethink how to find stuff, both structured and unstructured search #NewWayToWork
IBM Verse is email reimagined. It’s very visual and intuitive. I love that you can see your calendar on the same dashboard as your email–no more toggling back and forth!
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I like that @IBM Verse provides a visual dashboard view of mail, contacts and calendar all in one place #NewWayToWork
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Great question!
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.@lauriemccabe is it really a #NewWayToWork or just a new way to look at email?
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@lauriemccabe: My thoughts: @IBM Reimagines the Email Story With IBM Verse https://bit.ly/1xM4Tgg #NewWayToWork
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RT @lauriemccabe: @IBM Verse will add more messaging sources, e.g. Twitter, texts, etc. #NewWayToWork
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Another great question!
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Hmmm…if @IBM wants viral adoption of Verse, it will need to hook consumers, as Google did, for bottom up adoption#NewWayToWork
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@IBM remember a big reason that @google made such big inroads against @Microsoft in biz email-led by viral consumer adoption#NewWayToWork
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Verse really looks good, but IBM marketing will need to be just as creative as IBM design to compete for volume against Google and Microsoft.
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I’m using #YourCircuit and saying #GoodbyeEmail How about you? Grab your free trial here https://bit.ly/1sMAni8 #NewWayToWork
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