As we step into 2025, the technology landscape for small and medium businesses (SMBs) continues to evolve at an unprecedented pace. From advancements in artificial intelligence to evolving workforce strategies, SMBs are finding new ways to innovate, compete, and grow. But navigating this evolving environment requires a clear understanding of the trends that will have the biggest impact.
At SMB Group, we’ve identified the Top 10 SMB Technology Trends for 2025, which highlight the critical shifts SMBs must prepare for to stay ahead. From how AI is reshaping technology adoption and the buyer journey to the growing focus on integration, cybersecurity, and collaboration tools, these trends provide actionable insights into the future of SMB technology.
Whether you’re an SMB leader or a technology provider, these insights will help you prepare for the year ahead and position your business for success.
Here are the headlines for 2025’s Top 10 Trends:
- AI Accelerates SMB Technology Adoption
- The Performance and Technology Gap Between Smaller and Larger SMBs Widens
- Generative AI Reshapes the SMB Buyer Journey
- SMBs Demand More Personalized Experience From Tech Vendors
- SMBs Increase Their Focus on Integrating Business Applications
- Cybercriminals Increasingly Target SMBs
- Growing Reliance on AI and Analytics Fuel the Need for Better Data Management Solutions
- AI Drives SMBs to Re-evaluate Workforce and Hiring Strategies
- SMBs Continue to Move to Cloud, Hybrid, and As-a-Service Computing Models
- Evolving Priorities and New Technologies Drive SMB Collaboration Investments
Check out the full report for a deep dive into each trend.
If you would like additional information about how you can license this report, or create custom assets that zero in on selected trends, please contact Lisa Lincoln, Director of Client Services and Business Development, at lisa.lincoln70@smb-gr.com.
© SMB Group 2025