Cloud platforms, or “platforms-as-a-service” (PaaS) are quickly becoming a key channel for application developers. By writing and publishing their applications to integrate with those of a major PaaS provider, such as Salesforce.com or Microsoft, smaller developers can gain instant access to a large installed base of customers. With so many vendors creating their own clouds, however, it’s easy...
Tag: briefing
Meet MrTed
Those of you that follow me on Twitter and read some of the reports I’ve written over the years know I’m very interested free software-as-service (SaaS) offerings, and how companies that take this approach plan to monetize their free services. Last week, I had a briefing with Jerome Ternynck, the CEO of MrTed, which has be...
Demandbase—Can it Turn Your Web Traffic Into Treasure?
Like most analysts, my schedule is usually chockfull of briefings from vendors. Some of these are boring, some are interesting, and once in a blue moon, a vendor comes along with a solution that everyone should know about. Demandbase (www.demandbase.com) is one of these solutions. I initially came across the vendor late last fall, when I was judging for the Destination CR...