SMB businesses are increasing their adoption of social media solutions year over year--rising from 44% to 53% in small business (1-99 employees) and 52% to 63% in medium business (100-999 employees). But what business functions are SMBs using social media for, and what social media tools are they using in different areas? Just released results from the SMB Group’s
Tag: LinkedIn
Solving the SMB Social Media Marketing Conundrum
The SMB Group’s latest survey, 2012 Small and Medium Social Business Study, examines how and why small and medium businesses (SMB) are using social media in their businesses today. The study also provides trending analysis based on comparison wi...
What is Social Media Management, and Why Should You Care?
(Originally published on March 4, 2010, in Small Business Computing) What is Social Media Management? As described in the column “
Small Businesses interest in Social Media increasing rapidly
In a recent very small business (businesses with 10 employees or less), Social Media ranked at the top of the list among the tools used by small businesses to market/promote their business (see Figure 1). The use of all 'Digital Media' tools by SMB has seen a dramatic increase in the past 2 years at the at the expense of 'traditional media' tools. Many businesses are finding that marketing c...
Social Networking – The SMB challenge and how the SMBs can gain value from Salesforce.com Cloud Service solution
Social networking sites like Twitter, Facebook, LinkedIn, WordPress are all the range in the B2B and B2C world today. But does the SMB business owners/CEOs or a lone marketing person have the time to devote to track and follow these sites without spending an inordinate amount to time and effort – especially when there is no clearly identifiable direct linkage...
What Will Social Networking Displace?
Just a couple of years ago, many people were still debating whether digital social networking was just a flash in the pan. With social media growth surging, that that debate is over. People have moved on to try and figure out where social networking is headed—as evidenced when I Googled the “future of social networking” and got 542,000 results. Now of course I didn’t read all of them, but a co...