By Sanjeev Aggarwal and Laurie McCabe, SMB Group, and Brent Leary, CRM Essentials SMB adoption of social media for sales, marketing, product development and customer service is on the rise – but how are SMBs tracking, analyzing and measuring the success of their social media endeavors? In our joint SMB Group/CRM Essentials “2011 Small and Medium Business Social Business Study,” we su...
