The good new for tech vendors: SMBs are bullish on their own growth, and on using technology to help achieve that growth. The bad news: tech vendors may not be doing a good enough job helping SMBs understand, evaluate and buy the tech solutions that will best help their businesses.SMB Group recently completed our 2015 SMB Routes to Market Study, which provides an in-depth look at U.S....
Tag: routes to market
The Progressive SMB: Customer Stories are Worth 1,000 Analyst Words
I attended SAP’s SAPPHIRE NOW 2012 several weeks ago and am finally getting a chance to share my thoughts on the customer meetings I had at with Big Byte Corporation and KEEN Footwear at the event. These two customers are very “real” SMBs. BigByte has 52 employees; KEEN has 130. Neither is a Silicon Valley venture capital startup, which let’s face it, are a different breed. W...
A Clear Message for Vendors In the SMB Technology Market
We recently wrapped up the SMB Group's "2010 Small and Medium Businesses Routes to Market Study”, which uncovered quite a few interesting trends about how SMBs discover, learn about, evaluate and buy technology solutions and services. We are publishing free research briefs on the SMB Group site on some ...