At Dreamforce 24, Salesforce announced Foundations, a free upgrade for customers using Sales or Service Cloud Enterprise Edition or higher, that brings key cross-department features at no additional cost. Foundations includes Sales, Service, Marketing, Commerce, and Data Cloud features with an enhanced user interfa...
Tag: SMB strategy
Levels of Concern Vary by Industry: Supply Chain and War in Ukraine
SMB survey was done July 2022 © SMB Group, Inc.
How is Your Business Navigating to the Next Normal? Take this New SMB Group Survey
In the past three months, COVID-19 has disrupted any notion of business as usual. SMB Group felt that it was critical to provide immediate data to understand its impact on small and medium businesses (SMBs), and the steps they took at the outset to weather the storm.
What We Know: Preparing for the Next Normal
The adage that “the only constant is change” has never seemed more relevant than today. In the past three months, COVID-19 has disrupted any notion of “business as usual.” However, we were already in the midst of another, very transformative change before COVID-19. Whether you call it a digital revolution, digital transformation, the information era, or something else, its become obvious tha...
Top Business Challenges
© SMB Group, Inc.
Annual Revenues and Forecasted Change
© SMB Group, Inc.
Heading Towards A Shake-Up: The Cloud Business Apps Market According to Zoho
Last week I had the opportunity to attend Zoho Day 2019, Zoho’s analyst and influencer event. Zoho is on a path that lies in stark contrast to the norms of the cloud software industry. The private, bootstrapped and profitable company sells over 40 business applications, three functional area suites and an all-inclusive ZohOne bundle (Figure 1). Leveraging a generous f...
Acquisio: Infusing Online Adverstising with Machine Learning for Smarter Campaigns
Attracting new customers and growing revenues are always top SMB goals–but achieving these goals is easier said than done. So I was interested in talking with Beth Thouin, who is VP Marketing at Acquisio (part of Web.com Group, Inc.), a paid media martech provider specializing in machine learning solutions, to find out how Acquisio can help even SMBs with the smallest budgets....
Infusionsoft Spotlight, Part Two: Bite-Size Marketing Campaigns for Small Businesses
This is the second post in a two-part series featuring my conversation with Terry Hicks, Chief Operating Officer at Infusionsoft. We chatted at ICON17, Infusionsoft’s annual user conference. In this post, we talk about Infusionsoft Propel, Infusionsoft’s new solution, which allows small businesses to set up bite-size automated marketing campaigns in just a few minutes. In the fi...
Infusionsoft Spotlight, Part One: Simplifying Growth For Small Businesses
This is the first post in a two-part series featuring my conversation with Terry Hicks, Chief Operating Officer at Infusionsoft. We chatted at ICON17, Infusionsoft’s annual user conference. In this post, we discuss Infusionsoft’s vision to help small businesses win and keep new customers with its customer engagement and marketing solution, and new capabilities that Infusionsoft is ...