In August, Xero held its annual Xerocon event in Nashville, Tennessee, hosting over 1,000 accounting professionals, financial advisors, and business consultants. Xero CEO Sukhinder Singh Cassidy started the event by discussing how Xero has been resetting the company, evolving its management team, and accelerating growth and technology initiatives. The company also discussed plans to elevate its...
Tag: Xero Accounting SMB
Top Takeaways from Xero’s 2022 North American Xerocon Event
Since its inception in 2006, Xero has grown to 3.3 million subscribers worldwide. It’s the top accounting software brand in its native New Zealand, and in neighboring Australia. However, since it entered the North American market in 2011, Xero ...